24/7 Crisis Communications When It Matters Most
24/7 Crisis Communications When It Matters Most
When a crisis hits, there’s no time to figure things out on the fly. Safety Net provides experienced, steady crisis communications counsel—available around the clock—to help leaders respond quickly, protect credibility, and maintain public trust. You don’t get a second chance to get it right.
PREPARATION IS THE DIFFERENCE BETWEEN CONTROL AND CHAOS.
Experienced Crisis Response for High-Stakes Moments
Safety Net is a crisis communications division formed by McFarland Communications, Leer Communications & Consultants, and Velocity Public Affairs—three Minnesota-based firms with decades of experience guiding organizations, municipalities, and leaders through complex, high-pressure situations.
While Safety Net is a new name, the work behind it is well established. Our teams have worked together for years providing crisis response, media strategy, and communications counsel when scrutiny is intense and decisions matter.
We understand how crises unfold —because we’ve been there.
Our services include:
Immediate crisis assessment & response strategy
Media management & message development
Spokesperson coaching &media /leadership training
24/7 crisis support
Social & traditionalmedia monitoring
REPUTATION ASSURANCE
Don’t wait. crisis-proof your organization
Robb LEER
Teresa McFarland
Before founding McFarland Communications, she guided political leaders — including two Minnesota governors and a U.S. Congressman — through complex communications challenges during pivotal moments.
Mike Zipko
