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THE TEAM
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Teresa McFarland, Founder, CEO
As a big-picture communications strategist, I am passionate about working with executives, teams, business owners, and entrepreneurs to help companies and organizations sort out how they communicate effectively through all channels.
My firm, McFarland Communications, is dedicated to helping companies tell their story, reach their target audiences, and grow their business.
I’m obsessed with what I call “Marketing 360” which is the process of making sure every company, and organization is firing on all cylinders to market themselves successfully, based on data and analytics. I bring together an A-team who check their egos at the door and do what’s best for the client.
I thrive on helping clients get noticed through nimble creative ideas, engaging storytelling, executive visibility, and thought leadership combined with multi-channel strategies that help build awareness and profitable growth.
I’ve had the exciting opportunities to work with unconventional politicians including two governors and a congressman, serving as spokesperson for Mall of America, and working with company spokespeople like Bill Nye “The Science Guy.” I also had the opportunity to serve as Director of Communications for a Host Committee for a national political convention. In addition, I’ve worked with hundreds of business owners, companies, and organizations to tell their stories, manage crises and build reputations.
Meet The Maximizers
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Kerri Miller, Chief Collaborator
As a creative partner with McFarland Communications, Kerri lends her broad journalistic talent to moderating illuminating and transformational town hall discussions for clients. She’s covered national and state politics for two network-affiliated television stations in Mpls-St. Paul and hosted MPR News with Kerri Miller for Minnesota Public Radio as well as Flyover, a national broadcast series that aired during the last election cycle.
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Kelly Smith, Creative Art Director
As the founder of Kreativesmith, Kelly has worked with McFarland Communications for the past 12 years turning brilliant words and ideas into beautiful designs and imagery for brands. She was an Art Director and producer with several Minneapolis advertising agencies including Red Circle, OLSON, and Campbell Mithun.
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Rick Gibson, Creative Writer
Rick Gibson serves as the brand “sherpa,” helping develop the insights and copy needed to craft unifying brand identities in smart, enduring, and meaningful ways.
Rick spent the past ten years building an in-house advertising agency at Allianz Life. Prior to that he spent 16 years as Creative Director at Campbell Mithun working for a variety of clients such as Burger King, Land O’Lakes, Good Humor/Breyers, The Hartford, and more.
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Gabriel Carlson, Designer / Front-end Developer
As the Founder of Black Hat Design, Gabe has been working as an art Director, 3D Generalist and front-end developer for the past 25+ years. Contracting with several companies from Medtronic, the City of Minneapolis to Thomson Reuters, and more. Whether it’s WordPress development or art direction, Gabe enjoys the process of working with a team and bringing every client’s vision to life.
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Jennifer Trebisovsky, Media Relations
Jennifer has worked in both large and small creative agencies, with a focus on strategy, media relations, and impactful content creation. She has worked with a variety of clients from startups to Fortune 500 companies. Jennifer is also an award-winning author and illustrator. She is guided by curiosity and connection.
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Jules Taggart, founder of Wayward Kind
Jules founded her company nearly ten years ago on the belief that effective marketing is rooted in human connections. She has joined forces with McFarland Communications to provide digital marketing strategy and execution for clients such as Crown Bank, Shepherd of the Lake, Brown Venture Group, Warecorp, and Storm Creek to name a few. In addition, Jules and her team helped hundreds of other clients such as Google, Costco and other national brands navigate the increasingly complex landscape of digital marketing.
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Led by Mike Zipko, Carl Kuhl, and Patrick Connolly – Velocity brings together a strong core team of experts with extensive backgrounds and experiences in media, policy, government, and politics. Velocity has a proven track record of helping clients build winning coalitions, activate grassroots and grass tops supporters, and develop effective communications strategies to influence and engage elected officials, key stakeholders, media outlets and the public.
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Mike Zipko
Co-Founder / Principal
Velocity Public Affairs
Mike is the third co-founder and principal of Velocity Public Affairs. He has more than 20 years of experience helping clients manage issues, address challenges, and maximize opportunities that involve creating and executing effective communications. He has served as communications director for St. Paul mayor Norm Coleman, deputy communications director for governor-elect Jesse Ventura’s transition office, deputy communications director for the Minnesota Republican Party during the 1998 campaign season, and deputy press secretary for Minnesota governor Arne H. Carlson.
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Carl Kuhl
Co-Founder / Principal
Velocity Public Affairs
Also a co-founder and principal of Velocity Public Affairs, Carl has more than 15 years of experience in politics and public policy. He has served in numerous senior communications and leadership roles for a United States senator, St. Paul mayor, gubernatorial and U.S. senatorial candidates. He is an adept communicator with a natural ability to distill complex messages while driving a public affairs campaign.
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Patrick Connolly
Co-Founder / Principal
Velocity Public Affairs
A co-founder and principal of Velocity Public Affairs, Patrick has more than 20 years of experience in marketing and mobilization, public policy, and media strategies. Connolly’s successful grassroots and community relations experience includes work on behalf of the Mayo Clinic, U.S. Senator Norm Coleman, the Rochester Coalition, Minneapolis and Saint Paul Chambers of Commerce, and Minnesotans United. He has also led and supported coalition efforts on behalf of the Hennepin County Sheriff Foundation, the Republican Party of Minnesota, and Alliance for a Healthier Minnesota.